It is called PVD – Physical Vapor Deposition and it is the most modern coating process available in the market, making the color last longer than your last relationship.
Physical Vapor Deposition is a dramatically different coating process compared to a gold or silver plating. Any plated jewelry will tarnish sooner or later, there's no way to avoid it. The industry speaks for itself: there are several jewelry replating businesses. Our jewelry cannot be replated, but you'll never have to. This coating is what makes our pieces daily-life resistant, you can sweat, shower and spend your summer at the beach, the color won't fade.